Buy High-Quality Purchase and Refinance Leads
Two people discussing purchase and refinance leads
6 minute read
November 8, 2022


Close more mortgages faster with high-intent purchase and refinance leads.

My Perfect Leads will help you navigate changes in the market so high-quality leads keep flowing.

Buy high-quality mortgage leads for the loan types you want to close.

Closing more purchase and refinance loans starts with a trusted lead source

You need a simple way to buy mortgage leads from a reliable source so you can focus on closing more loans.

My Perfect Leads is a lead source that provides access to a wide range of mortgage lead types, from those looking for standard purchase and refinance loan programs, to leads needing niche special-purpose mortgages.

All leads are generated on We deliver an exceptional user experience and highly personalized handoff to your company — directly posting into your CRM or lead management system.

With My Perfect Leads, close more loans faster in even the most challenging mortgage market, without needing your own marketing team to generate leads.

What makes our mortgage leads high quality?

  • Leads are generated on a premium, content-rich domain
  • They’re generated via Google Ads, SEO, and content marketing only
  • No social media (Facebook, Instagram, TikTok) or affiliate traffic leads
  • Leads are posted directly to your CRM/lead management system
  • Phone leads connect directly to your inbound call center
  • You can focus on selling, rather than generating leads

How to buy mortgage leads from My Perfect Leads

As we generate mortgage leads through high-quality channels, we make getting leads to your sales team fast and simple.

Our hands-on process ensures leads flow into your system, customized to your needs.

  1. Connect with us to set your lead preferences and budget.
  2. We’ll test integrations into your system and turn on lead flow to directly post leads into your CRM or lead management system.
  3. Fresh qualified leads for specific loan types flow into your sales queue.

Connect with us to get started. Buy leads that will bring you real sales results.

Purchase and Refinance Lead Types Available

  • Conventional
  • FHA
  • First-time homebuyer
  • VA
  • Jumbo
  • USDA

If you’re interested in leads needing non-QM financing, we also offer a wide range of specialty lead types. This includes hard and private money, DSCR, construction, bridge, fix and flip, reverse mortgages, home equity loans and HELOCs.

Learn more about buying non-QM leads.

A lead source that knows your business and generates high-intent mortgage leads to fuel it

For two decades, we’ve tested and developed our mortgage and marketing expertise. 

We’ve navigated shifts in the market and generated leads for lenders ranging from large national consumer-direct lenders to mid-market branch lenders and small savvy fintech startups.

Through this experience, we’ve repeatedly proven that the source of your leads is an important qualifier. Whether you generate your own leads or they flow on demand from a trusted supplier, the quality of those leads directly impacts how many loans you close.

High-quality purchase and refinance leads are a product of engaging and educational content that consumers use to confidently seek the financing they need from a lender who can help them, like you.

Benefit from our lead generation expertise and focus on selling and closing loans with high-quality purchase and refinance leads.

Questions about buying mortgage leads

What makes these purchase and refinance leads high quality?

To ultimately convert a lead, the consumer’s path often needs to begin with a positive first impression.

We meet consumers where they are, in channels including search results, content and Google Ads. Through these channels we provide targeted, educational content to build up consumer confidence making them more likely to work well with a loan officer.

By attracting leads who are educated and curious about their financing options, we supply you with fresh internet and call leads who are more likely to connect with you and take the steps necessary to secure financing.

How does the price of these leads compare to other lead sources?

Other sources that sell fresh leads may offer leads at lower or higher prices, ranging anywhere from $20-$200. Let’s break down some of the differences in lead types. 

Some mortgage leads in the lower price range may offer lower upfront costs. However, these leads often require more sales effort and resources as they aren’t prepared to convert or there are more lenders competing for the sale.

Leads sold within a higher price range of $75-$250 per lead are often from rate tables like NerdWallet, Bankrate or Zillow. These are more likely to convert than the lower-priced leads. But they often come from consumers comparing rates on rate tables and expecting offers with the lowest rates.

How do I make the most of the mortgage leads I’ve purchased?

To optimize purchase and refinance leads, we’ll help you ensure that leads are flowing into your sales queue correctly.

Tracking and logistics are made simple as your new leads flow into your CRM or lead management system. If you buy lead calls, then you need someone to be ready to answer the phone when a lead comes in. This is often optimized with the use of a call center.

We take the important steps to work with you and test that leads are flowing correctly. You take it from there, to sell and connect with leads, moving them through your sales funnel to make the most of the leads you’ve purchased.

Can I generate mortgage leads on my website?

Definitely! If you want to generate your own leads in addition to buying mortgage leads or as an alternative, our mortgage lead generation agency can help.

We’ll use the same strategies to generate mortgage leads under your brand and create a lead-generating web platform that becomes an owned asset of your mortgage company — generating value indefinitely.

Learn more about our lead generation agency, Kaleidico.

Are you ready to close more purchase and refinance loans?

Share basic details about your lead-buying needs by answering a few simple questions. We’ll connect with you to see how we can fuel your business with the perfect leads.

Start here to begin buying high-quality mortgage leads.

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