Why My Perfect Leads

When you choose a lead source, you’re making an important investment to stock your sales pipeline. Work with a source you can trust and see how we help you reach the right consumers to close more loans.

Our #1 priority is delivering quality leads that turn into closed loans. High-quality leads are generated through engaging content that help consumers confidently seek the financing they need.

We generate leads not through gimmicks, social media, or affiliate traffic, but with keyword-focused SEO content and Google Ads on the authoritative, mortgage-specific domains, MyPerfectMortgage.com and REInvestorGuide.com.

Since the early 2000s, we’ve navigated shifts in the market and generated leads for lenders ranging from large national consumer-direct lenders to mid-market branch lenders and small savvy fintech startups.

We’re mortgage and marketing industry insiders that know current trends and products in the market. For two decades, we’ve tested and developed our expertise, evolving through booms and busts to provide qualified leads.

Meet the Team

Ken Gemmell, CEO

Ken’s background as an electrical engineer means he has always focused on operational efficiency and the software needed to make it happen. After developing tools to integrate data from various legacy databases to enhance productivity, Ken shifted his focus. He now develops a variety of software tools that provide marketing solutions for various businesses. While the main focus is on website development, lead generation and digital marketing, Ken also has a keen understanding of all aspects that drive inbound marketing for clients. For My Perfect Leads, that means generating high-quality leads and directly connecting them to lenders ready to close. Learn more about Ken on LinkedIn and Twitter.

Bill Rice, Founder

Bill has been in the financial services, mortgage, and fintech industries since 2000. Although this wasn’t his first profession (he spent his early career in the Air Force and other Intelligence Agencies doing counterintelligence operations), he got hooked on the excitement of watching people get their personal finances in order and the freeing experience it affords them. He’s always available to write, speak, podcast, or do a video segment on any financial topic that helps people control their finances instead of their finances controlling them. Through this work, he helps lenders not only find their best leads but also work with them successfully to close more loans. Learn more about Bill on LinkedIn and Twitter.

Tim Lucas, Senior Editor

Tim Lucas spent 11 years in the mortgage industry as a loan officer and processor, working with hundreds of mortgage consumers to find their perfect mortgage. He’s worked on mortgage loans for a broad spectrum of clients, from first-time buyers using a zero-down USDA loan to an NBA player purchasing a $5 million home. He’s been a homeowner since the age of 26 and is also an active real estate investor, with two single-family rentals in Oregon. He now leverages that vast, real-world knowledge to give consumers reliable, actionable advice that builds their confidence and matches them with lenders that can help, like you. Tim has been featured in national publications such as Time, U.S. News, MSN, The Mortgage Reports, and more. Connect with Tim on LinkedIn and Twitter.

Sydney Daniels, Senior Account Manager

Sydney is a dedicated professional with a knack for strategic growth and a talent for spotting key opportunities. Originally from Denver, she relocated to Kansas City in 2015. In her professional life, Sydney excels at creating growth strategies that align with organizational goals. Sydney is also a creative soul. She has authored a poetry book and a children’s book, and she loves expressing her feelings through poetry and creating art.

Connect with Sydney on LinkedIn.

Kelley Nowak, Business Development & Client Success

Kelley has more than 15 years of experience excelling in business development and customer service. As the business development lead, Kelley is often the first person to interact with our clients, building trust with honest and open communication. As the client success manager, she continues these relationships, scheduling all client meetings and check-ins, as well as coordinating and often running client training sessions. Kelley dives deep into each relationship to solve business challenges. She has a passion for client success and follows through on all needs to ensure our clients are delivered the leads they want, on the schedule they expect. Learn more about Kelley on LinkedIn.

Editorial Standards

Many of the products featured on MyPerfectLeads.com are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our editorial content and evaluations. All material is unbiased and provides the facts so that the reader can decide which programs and services are right for them. All material is fact-checked, and we update content regularly as the market changes.

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