Buy Specialty Non-QM Leads
Two people discussing non-QM leads
6 minute read
November 8, 2022


You offer lending programs outside of the standard purchase and refinance products. 

So you need leads that not only value this flexibility and expertise, but also want a solution to their unique financing needs.

My Perfect Leads ensures leads like this flow into your system and are customized to fit your business.

Navigate changing marketings and connect with high-quality leads needing non-QM and special-purpose loans. 

Connect with us and sell to the perfect leads.

Closing more non-QM loans starts with a reliable lead source

You need a simple way to buy specialty non-QM leads from a trusted source so you can focus on closing more loans rather than searching for leads.

My Perfect Leads is a lead source that provides access to a wide range of mortgage lead types, from those looking for niche special-purpose loans to those needing standard purchase and refinance mortgages.

All leads are generated on, delivering an exceptional user experience and highly personalized handoff to your company — directly posting into your CRM or lead management system.

With My Perfect Leads, close more loans faster in even the most challenging mortgage market, without needing your own marketing team to generate leads.

What makes our non-QM leads high quality?

  • Leads are generated on a premium, content-rich domain
  • They’re generated via Google Ads, SEO, and content marketing only
  • No social media (Facebook, Instagram, TikTok) or affiliate traffic leads
  • Leads are posted directly to your CRM/lead management system
  • Phone leads connect directly to your inbound call center
  • You can focus on selling, rather than lead generation

How to buy non-QM leads from My Perfect Leads

Whether you’re a single loan officer or a national lender, get immediate access to leads interested in a range of niche special-purpose and non-QM products.

Together, we’ll find leads for the loans you want to close. As we generate non-QM leads through high-quality channels, we make getting the leads to your sales team fast and straightforward.

Our hands-on process ensures leads flow into your system, customized to your needs.

  1. Connect with us to set your lead preferences and budget.
  2. We’ll test integrations into your system and turn on lead flow to directly post leads into your CRM or lead management system.
  3. Fresh qualified leads for specific loan types flow into your sales queue.

Connect with us to get started. Buy leads for the types of loans you want to close.

Non-QM Leads Available

  • Hard/private money
  • DSCR
  • Construction
  • Bridge
  • Fix and flip
  • Reverse mortgage
  • Home equity/HELOC

If you’re interested in leads needing standard financing, we also offer a wide range of purchase and refinance lead types. This includes leads interested in conventional, FHA, first-time homebuyer, VA, jumbo and USDA loans.

Learn more about buying purchase and refinance leads.

Fuel your business with leads generated through insider mortgage experience

For two decades, we’ve tested and developed our mortgage and marketing expertise. 

We’ve navigated shifts in the market and generated leads for lenders ranging from large national consumer-direct lenders to mid-market branch lenders and small savvy fintech startups.

Through this experience, we’ve proven repeatedly that the source of your leads is an important qualifier. Whether you generate your own leads or they flow from a trusted supplier, the quality of those leads directly impacts how many loans you close.

High-quality non-QM leads are a product of engaging and educational content that consumers use to confidently seek the financing they need from a lender who can help them, like you.

Benefit from our lead generation expertise and focus on selling and closing loans with non-QM leads.

Questions about buying non-QM leads

What types of mortgage leads can I buy?

With My Perfect Leads you can access a wide range of non-QM mortgage leads interested in non-traditional mortgage products.

Through our targeting we generate leads that need financing for real estate investments and construction projects, home equity and reverse mortgage options, and those with unique scenarios that require more flexible financing options than standard loans for reasons ranging from personal needs to business opportunities. 

Standard purchase and refinance lead types are also available.

How do I know leads are high quality?

By attracting leads who are educated and curious about their financing possibilities, we supply you with fresh internet and call leads who are more likely to connect with you and take the steps necessary to secure financing.

We meet consumers where they are, in channels including search results, content and Google Ads. Through these channels we provide targeted, educational content to build up consumer confidence making them more likely to work well with a lender like you.

How does the price of these leads compare to other lead sources?

Other sources that sell fresh leads may offer leads at lower or higher prices, ranging anywhere from $20-$200. Let’s break down some of the differences in lead types. 

Some mortgage leads in the lower price range may offer lower upfront costs. However these leads often require more sales effort and resources as they aren’t prepared to convert or there are more lenders competing for the sale.

Leads sold within a higher price range of $75-$250 per lead are often from rate tables like NerdWallet, Bankrate or Zillow. These are more likely to convert than the lower priced leads but also often come from consumers who are comparing rates on rate tables and expecting offers with the lowest rates.

Note too that many of these lead providers focus on traditional loan products and don’t offer non-QM mortgage leads interested in the specialty loan types that we’re able to provide.

How do I make the most of the leads I buy?

To optimize the non-QM mortgage leads you purchase, we’ll help you ensure that leads accurately flow into your sales queue.

Tracking and logistics are made simple as your new leads enter your CRM or lead management system. Depending on the types of leads you buy, you’ll then need someone to be ready to answer the phone or email when a lead comes in.

We take the important steps to work with you and test that leads flow correctly. You take it from there, moving them through your sales funnel to make the most of the leads you’ve purchased by connecting with consumers and closing loans.

Can I generate non-QM leads on my website?

Definitely! If you want to generate your own leads in addition to buying noon-QM leads or as an alternative, our mortgage lead generation agency can help.

We’ll use the same strategies to generate non-QM leads under your brand and create a lead-generating web platform that becomes an owned asset of your company — generating value indefinitely.

Learn more about our lead generation agency, Kaleidico.

Reach more leads that need your non-QM loans

Share basic details about your lead-buying needs by answering a few simple questions. We’ll connect with you to see how we can fuel your business with the perfect leads.

Start here to begin buying high-quality non-QM leads.

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